To have an effective ad film that would be effective, attractive and at the same time
convey the message to the viewer and create brand awareness among distributors and
consumers and shops in the Karnataka market.
OUR STRATEGY
We were contacted and the requirement of an AD film was mentioned to us after which we took a
couple of days to come up with different concepts and after multiple discussions thee client was
impressed with our creativity and concept and we got started.
chapter — 1
sto
ry.
Takkar is a Pan Masala company that is located in Karnataka being a startup the company looks at
tapping into the market by providing the finest quality of Pan Masala with a couple of variants and
flavours with and without Tobacco. Their aim is to become one among the big guys in this industry.
THE PROCESS
GRAPHICS
Packaging design for the Pan Masala Packets were designed and given as an additional project.
PRE PRODUCTION
We were contacted and the requirement of an AD film was mentioned to us after which we took a
couple of days to come up with different concepts and after multiple discussions thee client was
impressed with our creativity and concept and we got started.
chapter — 2
PRODUCTION
The day before the production we ensured that we had all the permissions required from the police
and the village head of the location. The Production was for an entire day and we had close to over
40 junior artists and over 100+ spectators.
POST PRODUCTION
On completion of the shoot ,later came the challenges of editing the project and ensuring that we
had the exact same output that was projected to be delivered to the client, our skilled editors got
the editing and DI done like a piece of cake and the End result was a HAPPY CLIENT
