OUR STRATEGY
After multiple discussions and understanding the requirement of the client we just had over 2 days to pull of the first creative that would be effective and disruptive at the same time, we sat over 8 hours at a stretch and came up with a couple of designs that were both effective and disruptive and something that had never been done on a newspaper in Tamilnadu.
sto
ry.
An Electric bike company one of a kind in the industry that has been recognised for its innovation by many investors and prospects across the globe. The electric bike is a full package of cruise control, pedal assist, Li Batteries and few other major top notch features that make the bike special, after much R&D that had been put in the client was looking at creating an impact in the Indian market by having ATL activities associated with the Times of India. The client was looking at ways to ensure that the AD would create an impact to the readers not just by having a good creative but also a disruptive one.
