To create a holistic marketing plan and promote the largest mall in Coimbatore
OUR STRATEGY
Before we got started with anything it was best for us to have a couple of sittings and discussions with the centre director of the mall in Coimbatore to understand the scope of what needed to be done and how we could plan the marketing campaign after which our team spent time burning the midnight oil to come up with a holistic approach on how to go about the marketing plan which was later shared with the Centre director and then the management.
Prozone Mall is a horizontal design on the lines of international shopping centers. It has been envisioned as a dynamic new retail-led mixed-use destination. The genesis of the concept is the creation of multi-use development that assimilates venues for retail, entertainment and leisure.
Prozone Mall, strategically located on the Sathyamangalam road brings the international standard hub housing over 100 National & International Brands across categories like apparel, footwear, jewellery, accessories, F&B, entertainment, and much more.
Being Coimbatore's first integrated development, with luxuriously designed residential spaces & A Shopping mall, it is set to be the talk of town and the apple of every customer's eye.
GRAPHICS
Sample hoardings and designs were created to present the marketing plan we had developed that had a complete brand activation plan that included both strategic and tactical campaigns.
PRESENTATION
A complete power point presentation was created to be presented to the management explaining the process and how we would like to carry out the Marketing plan the presentation also included ideas of how to conduct special events and programs on the various special days apart from the regular Christmas, New Year, and Diwali celebrations. Family day, Ethnic Day Etc was part of the marketing plan among the others.
We designed and printed booklets of the fit out guidelines for the store owners.
chapter — 3
To create beautiful and crisp designs there isn’t any other better technologies that the above mentioned. Similarly the best way to have a simple yet effective presentation is by having an effective PowerPoint presentation.
All The Above
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